People are looking for real, unvarnished connection and content within Reels, which can then help them to connect with your brand ethos and approach.

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Instagram is continuing its push to become a video-first platform, with their latest move providing templates for Reels.

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The key to a strong digital marketing strategy is a solid relationship between brand and consumer. Nurturing your customer base can be done at a number of different touch points, but given socials are (now) usually the first place new people will find and interact with you, it’s vital to get this element on lock.

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This is a great opportunity for growing brands or creators looking to broaden their reach, allowing them to leverage peer audiences and engage with people they otherwise may not have.

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So, being featured on Explore is a pretty great way to get new followers and boost your account’s engagement. How do you do it?

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Creating a two-way dialogue with your customers is crucial to maintaining strong relationships and ensuring your brand’s viability.

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The new code, which will come into effect on July 1st, will prohibit paid endorsements for therapeutic goods within Australia.

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Here’s why you should be creating more video content in 2022.

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We’re so glad you asked.

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Here are the key things we learned from social media this year.

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